Vice President of Marketing and Enrollment

Job Description:

Gannon University invites
applications and nominations for an innovative, visionary, and energetic Vice President of Marketing and Enrollment. It is an exciting time
at the University as Gannon approaches a number of significant milestones. The Erie campus approaches its 100-year anniversary in 2025; the
Ruskin, Florida campus recognizes its 10-year anniversary in 2025; and a new strategic partnership with Ursuline College in Ohio has been
announced. The move, which is contingent on the successful completion of due diligence, will create an institution with about 6,000
students, 1,300 employees, and campuses in three states – Ohio, Pennsylvania, and Florida. Once complete, it will be the largest Catholic
university system in the region.

The Vice President will lead in the development and implementation of comprehensive enrollment and
marketing and communication strategies for the university. They will oversee and coordinate the efforts of an overall division of 60+
professionals within Undergraduate Admissions, Graduate Admissions, Global Student Admissions, Financial Aid, and Marketing and
Communications. Direct reports include the Director of Undergraduate Admission, Director of Graduate Admissions, Director of Financial Aid,
Executive Director of Global Enrollment, Director of Global Support & Student Engagement, Director of the Office of English Language and
Global Training, Director of Enrollment Technology, and the Associate Director of Marketing. The Creative Director of Marketing and
Communications and the Manager of Press and Distribution are also direct reports.

Reporting to President Walter Iwanenko, and serving as a key member
of the President’s Leadership Team (PLT), the Vice President will collaborate with the PLT to achieve strategic enrollment goals and
establish an annual budget for the university and the division. In addition, as a member of the President’s Staff, the Vice President of
Marketing and Enrollment will work closely with other Vice Presidents, Deans, and the heads of departments across the
university.

Essential Responsibilities and Duties
The essential responsibilities and duties for the Vice
President of Marketing and Enrollment are as follows:

Leadership

• Create a collegial,
  team-oriented work environment; motivate and inspire a professional staff by demonstrating a strong work ethic and a commitment to
  professional development; facilitate a culture that is inclusive and committed to Gannon’s values; and weave together the division’s teams
  in their shared work through effective communication and collaboration.
• Educate the campus community on changing demographics, the
  highly competitive landscape, and the evolving needs and perceptions of students and families; lead the campus community in understanding
  challenges and guide the campus community and community partners in building effective activities in response.
• Serve as an advocate
  for retention and persistence efforts; support the work of other campus partners in the retention of students, collection of data, sharing
  of information, and development of programs and enhancement of the student experience and outcomes.
• Ensure the fiscally sound
  operation of the marketing and enrollment division; identify and track key performance indicators ensuring effective use of resources,
  including the division’s budget and personnel.
• Lead in the formulation of annual and long-term goals and objectives to accomplish
  optimum enrollment levels of appropriate size, quality, and diversity.
• Work closely with other media, businesses, non-profit,
  government, and community groups to build understanding and support for Gannon University’s Mission.
• Ensure proper adherence to
  policies and procedures as documented in the Institutional Policy Manual (IPM).
• Travel nationally and internationally to build
  relationships and raise the visibility of the university.
• Serve as the resource person for the Enrollment Committee to the Board of
  Trustees.

Strategic Enrollment Management

• Serve as the chief enrollment officer overseeing recruitment
  and enrollment across all student populations, directing the institutional enrollment strategy, and managing all recruitment and enrollment
  activities and the strategic allocation of financial aid and scholarship resources amongst all campuses.
• In collaboration with other
  members of the President’s Leadership Team, develop and implement a comprehensive vision and strategic enrollment plan to support
  undergraduate and graduate enrollment growth across traditional, domestic, international, transfer, and online populations; demonstrate
  creativity in the development of innovative tactics and plans to build enrollments and enhance market visibility and institutional
  reputation.
• Partner with Academic Affairs and Deans to identify market demand for new program development and program feasibility;
  lead the division in successfully targeting and fostering new markets; develop and support enrollment and marketing plans to successfully
  launch new programs which align with the university’s mission.
• Lead the financial aid office in developing and executing merit and
  need-based aid leveraging strategies which reflect institutional enrollment goals, decrease discount rates, and increase
  revenue.
• Deploy merit and need-based funding to attract an academically talented and diverse student body that includes
  undergraduate, graduate, transfer, international, and online students.
• Direct the development and implementation of recruitment and
  admissions strategies including the strategic use of financial assistance and support related to retention strategies. Establish methods for
  measuring the effectiveness of strategies and conduct periodic reviews.
• Assure accurate and prompt federal, state, and other
  external reporting; ensure that monitoring systems are in place to track compliance with all federal and state laws and regulations, and
  that all staff are trained in compliance with relevant laws and regulations.
• Effectively utilize donor-supported scholarships and
  institutional aid to spur and increase giving of stewardship and future fundraising.
• Lead the enrollment and marketing division in
  evaluating, implementing, and leveraging technology to innovate, increase operational efficiency, and meet the expectations of students,
  families, and the campus community.
• Foster a culture of excellence in the utilization of data and the transparent sharing of
  information including best practices in data collection, analysis, and reporting; provide expert knowledge in the use and analysis of
  marketing and enrollment data.
• Direct the review and update of technology to maintain a student information system that encompasses
  the necessary infrastructure and data to support comprehensive enrollment management strategies.

Marketing and
Communications

• Provide leadership and strategic direction to the Marketing and Communications team in the development of
  a marketing plan for the university.
• Coordinate an integrated marketing plan throughout the university, including the university’s
  websites; oversee the university’s print operations and publications as well as online and social media publications.
• Organize and
  direct the gathering, analyses, and dissemination of market intelligence regarding potential target markets, segmentation opportunities,
  demographic, economic, competitive, and higher education trends, and behavioral dynamics of target markets.
• Work with university
  leaders in the successful positioning of new academic programs and the repositioning of existing academic programs in the university’s
  recruitment markets to maximize enrollments.
• Coordinate and direct market research activities to assess the needs, perceptions,
  expectations and satisfaction of students, employees, employers, and other stakeholders of the university.
• Develop relationships,
  marketing strategies, and programs to increase and coordinate networking opportunities with the media, community leaders, employers, and
  other key constituencies.

Employment Status: Full-Time

Position Classification:
Exec