Located in North Carolina’s third largest city, UNC Greensboro is among the most diverse, learner-centered public research
universities in the state, with 18,000 students in eight colleges and schools pursuing more than 150 areas of undergraduate and over 200
areas of graduate study. UNCG continues to be recognized nationally for academic excellence, access, and affordability. UNCG is ranked No. 1
most affordable institution in North Carolina for net cost by the N.Y. Times and No. 1 in North Carolina for social mobility by The Wall
Street Journal — helping first-generation and lower-income students find paths to prosperity. Designated an Innovation and Economic
Prosperity University by the Association of Public and Land-grant Universities, UNCG is a community-engaged research institution with a
portfolio of more than $67M in research and creative activity. The University’s 2,600 staff help create an annual economic impact for
the Piedmont Triad region in excess of $1B.
Primary Purpose of the Organizational Unit
The Office of Enrollment
Communications (EC) leads the strategy and execution of the University’s enrollment marketing efforts by planning and implementing
marketing and communication projects that further University enrollment goals throughout the student lifecycle.
The
department’s work includes strategic planning and project management for all kinds of mass communications including web, email, print
collateral, direct mail, digital and print advertising, signage, and comm flows. We create on-brand, cohesive messaging for undergraduate
and graduate students, on-campus and online, traditional and adult learners, specifically:
- Prospective students (recruitment
marketing and communications from student search through admission, working closely with Undergraduate Admissions, The Graduate School,
Financial Aid, and individual academic units) - Admitted students (yield initiative support and onboarding comms, in collaboration
with Undergraduate Admissions, The Graduate School, Financial Aid, and New Student Transitions & First-Year Experiences) - Current students (ongoing messaging concerning requirements to maintain continuous enrollment and promote student success — the
“business” of being a student — working closely with Financial Aid, Registrar, Student Health, Advising, Cashiers, and the
Division of Student Success.
Position Summary
The CRM Analyst will be responsible for managing and
optimizing all communication efforts related to undergraduate and graduate student messaging within the university’s CRM, Slate by
Technolutions. This role requires a deep understanding of the Slate platform, with experience in key CRM functionalities such as automated
drip campaigns, content blocks, liquid markup, portals and translation tables. Our goal is to streamline communication processes, such as
developing a single campaign that personalizes content across multiple student types or majors.
This individual must be able to
combine technical and marketing knowledge, including some proficiency in web design, including a working knowledge of HTML and CSS. Some
copywriting and basic graphic design capability will be required. The primary CRM/email marketing platform is Slate, but this individual
will also work in Emma (enterprise mass email platform) and Ocelot (enterprise chatbot platform).
This position will work closely
with our undergraduate admissions team, the Graduate School, and select academic departments to develop the marketing needs to support the
division’s objectives and events.
Minimum Qualifications
BACHELOR’S DEGREE IN A DISCIPLINE RELATED
TO THE AREA OF ASSIGNMENT; OR EQUIVALENT COMBINATION OF TRAINING AND EXPERIENCE. ALL DEGREES MUST BE RECEIVED FROM APPROPRIATELY ACCREDITED
INSTITUTIONS.
Preferred Qualifications
- A bachelor’s degree in digital/web design, or a related
field, and 3+ years of relevant experience; or a degree in another field with 6+ years of experience in email/web design and
development. - At least 1-2 years of experience working with Slate or a similar CRM system is required.
- Experience in higher
education or an understanding of admissions and enrollment processes is highly desirable. - A solid understanding of digital
marketing concepts, particularly around email campaign execution and performance measurement. - Proficiency in web design, including
working knowledge of HTML and CSS, with the ability to conceptualize and implement interactive and personalized elements to enhance user
experience. - Demonstrated ability to work independently, with a high level of attention to detail and integrity.
- Experience
collaborating with a team of writers, designers, external vendors, and project owners to deliver efficient output and results. - Excellent communication skills both oral and written and the ability to build strong and collaborative cross-functional
relationships.
Key Responsibility
Documentation
Essential Tasks
- Create and maintain documentation, including managing annual cycle prep activities to ensure smooth communication continuity year
after year.
Key Responsibility
Form Management
Essential Tasks
- Build, test, and maintain Request for Information (RFI) forms, leveraging hidden fields and dynamic form embeds to pass essential
information like campaigns and academic interests.
Key Responsibility
Essential Tasks
- Serve as a secondary resource within the Enrollment Communications
Office for various digital marketing support needs, including web editing requests, fulfilling updates to designated sites/pages in
WordPress, and executing mass text and email messages via non-Slate platforms when needed.
Competency
__________________________________________________________________________________________________________
_____ _________
Competency Knowledge – Technical
Competency Description
Understands and
uses digital communication, marketing strategy, and technical design concepts and practices pertinent to the area of responsibility. Ability
to determine, utilize, and apply standard and specialized techniques and technology appropriately. Ability to use a variety of moderately
complex processes, procedures and techniques. Ability to use and incorporate various hardware and software packages, as well as traditional
design methods. Ability to research and identify new technology and make recommendations for use and purchase. Ability to apply knowledge of
organizational principles of design elements. Ability to promote subject matter in a wide variety of media. Ability to train others in use
of new methods and technical tools.
Competency Level Journey
Competency Knowledge -
Professional
Competency Description
- Thorough knowledge of the methods and techniques of
writing database queries, developing email and web communications, and tracking impact. Ability to edit and analyze informational material
or content prepared by others. Thorough knowledge of the techniques for disseminating information to the public and target groups.
Competency Level Journey
Competency Communication
Competency
Description
- Ability to independently communicate program information of moderate complexity and impact to targeted
audiences; ability to assimilate and communicate information that requires greater understanding and has greater impact on the organization.
Ability to establish and maintain a variety of working relationships. Ability to independently assimilate and compose written materials to
use in a variety of communication outlets; ability to edit documents to ensure accuracy in content and form; ability to draft communications
for final release. Ability to write according to correct English usage and appropriate style guide or accepted industry standards.
Competency Level Journey
Competency Consulting/Advising
Competency
Description
- Ability to identify, advise and collaborate with clients regarding communication needs and issues;
ability to provide options on the type of strategy to use with communication plans and gauges their potential effectiveness.
Competency Level Journey
Competency Project Management
Competency
Description
- Ability to consult with and determine client/customer needs and project parameters. Ability to plan and
manage multi-faceted and specialized projects. Ability to conceptualize and create communications as they relate to the area of
responsibility from creation through delivery. - Competency Level Journey
Competency Organizational
Sensitivity
Competency Description
- Ability to understand the mission, objectives and goals of
a department with multiple service delivery functions. Ability to understand internal workings of the department in relation to the external
expectations of the clients and stakeholders. Ability to assess the potential impact of internal/external communications efforts and make
necessary adjustments.
Competency Level Journey
ADA Checklist
“R” for Rare
(0-30%), “O” for Occasional (30-60%), “F” for Frequent (60-90%), “C” for Constant (90-100%)
Physical Effort Hand Movement-Repetitive
Motions – C, Hand Movement-Grasping – F, Finger Dexterity – F, Reading – C, Writing – F, Eye-hand coordination – C, Vision-Color Distinction
– F, Vision-Preparing/Analyzing figures – C, Vision-Visual inspection – C, Hearing – C, Talking – C, Sitting – C, Walking – R, Bending – R,
Squatting – R
Work Environment Inside – C
Required Documents
- Resume/CV
- Cover Letter
- List of
References