Overview
An essential member of the Marketing and Communications team, the director will have significant responsibilities for developing and implementing integrated strategies to help the college achieve its enrollment goals. Considering the time frame, this person’s work will have an impact on Class of 2029 yield and on work to expand the Class of 2030 applicant pool.
Essential Duties
- Reporting to the Sr. Associate Vice President, the director will provide day-to-day oversight of MarCom’s collaborations with admission/financial aid and other units, e.g., academic affairs, involved in recruiting, yielding, and enrolling new students.
- The director will work with the Dean of Admission and other colleagues to develop and execute strategies to respond to changing conditions during the recruitment cycle. This responsibility requires experience and creativity, as it may involve quick adjustments to address emerging concerns.
- The director will lead MarCom and admission collaborative efforts to create the brand-aligned strategies involved in designing the campaign (beginning in the spring) to recruit the Class of 2030.
- The director will have primary responsibilities for creating – in collaboration with MarCom colleagues and based on input from admission personnel – the print and digital pieces the college will use during the coming months (known as “yield season”) when accepted students and their families are making Class of 2029 enrollment decisions.
- Specific tasks will include print and email collateral concept design, copywriting, photography direction/curation, and multimedia/social media concepting.
- The director will collaborate with the MarCom project manager and design team to prioritize and ensure timely production of the series of collateral pieces involved in executing the yield marketing strategy.
- The director will proofread/copy edit email communications created by the third-party vendor admission engages to maintain contact with prospects through the admission cycle.
- The director – working with MarCom and academic affairs/faculty colleagues, along with student affairs contacts – will identify and develop the compelling stories that will influence decisions. This will require advanced writing/reporting skills necessary to develop the stories that will be used across the available platforms, including email, social media, print collateral, and the college magazine.
- The director will use those advanced writing and editorial skills to support other MarCom work as a contributor to the work of the editorial team.
Marginal Duties
- Perform all other duties as may be required
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Sitting in a normal seated position for extended periods of time
- Reaching by extending hand(s) or arm(s) in any direction
- Finger dexterity required to manipulate objects with fingers rather than with whole hand(s) or arm(s), for example, using a keyboard
- Communication skills using the spoken word
- Ability to see within normal parameters
- Ability to hear within normal range
- Ability to move about
Benefits
Providence College offers a comprehensive range of valuable benefits to eligible employees, which are designed to:
- Promote the health and well-being of you and your family
- Provide financial security while you are working
- Build financial resources for retirement
- Help you balance personal and work responsibilities
- Provide educational opportunities for you and your family
These benefits include but are not limited to health, dental, 403b retirement plan, flexible benefits plan, tuition benefits, employee assistance plan, college paid basic life insurance and long-term disability insurance, and paid time off. To learn more, please visit our Employee Benefits website by clicking the following link: https://human-resources.providence.edu/benefits/
Union Status: Non-Union
EEO Statement
Providence College does not discriminate against any person because of race, color, national and ethnic origin, sex, gender, except where gender is a bona fide occupational qualification, sexual orientation, gender identity, religion, disability, age, veteran status, or genetic information. The College will develop, and from time to time update, an affirmative action program and will insist on a good-faith effort on the part of its employees to comply with the program. The College will request and expect its agents and those with whom it conducts its affairs to meet the commitment of this important program.
Requisition Number: AS1014P
Providence College, a primarily undergraduate, liberal arts, Catholic institution of higher education conducted under the auspices of the Dominican Friars, seeks candidates who can affirm and contribute to its mission. The College is committed to creating a diverse, inclusive environment that supports all of its students, faculty, and staff. All members of the community share a responsibility for creating, maintaining, and developing a learning experience valuing differences and practicing inclusion. We invite applications from qualified individuals who possess the experience, knowledge, and commitment to work within a diverse learning environment. Women and minority candidates are strongly encouraged to apply. Providence College is an equal opportunity employer.